Nike activities are to design, produce, develop and market high quality sports and fitness footwear, apparel, equipment and accessory products. It mainly markets athletic footwear and athletic apparel worldwide. The Company also caters its products to tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. The trademarks of the Company include NIKE(R) and Swoosh Design(R) and are sold under the brand names Cole Haan(R), Bauer(R) and NIKE(R). The Company operates 21 distribution centers in Europe, Asia, Australia, Latin America, Africa and Canada. On 11-Aug-2004, the Company acquired Starter Properties LLC and Official Starter LLC.
The Air Jordan is a brand of Nike basketball shoes named after Michael Jordan. Its considered to be the best basketball shoe brand ever. EVER.